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Sweet dreams are made of these. Introducing WAVY, a new sleep wellness brand launching today with the debut of a completely washable pillow as well as two essential oil-blended washes. Utilizing the purity and power of water, the art of Italian craftsmanship and innovative foam technology, WAVY aims to raise industry standards to provide the most comfortable - and cleanest - sleep possible.
Wellness rituals such as candles, blue light glasses and hundreds of dollars worth of skincare, have become as integral a part of our nightime routines as brushing our teeth. We spend considerable amounts of time and money preparing ourselves for the moment we can shut our eyes, only for our efforts to be squandered as we spend the next 6-8 hours sleeping on pillows we cannot wash which, over time, gather bacteria, dust mites and other allergens.
This exact realization and his own sensitivities to industry-standard chemicals is what inspired former fashion editor turned sleep-wellness aficionado Justin Min to create WAVY.